How great is this? A stunning patchwork quilt is 2014 Olympic Winter Games Official look. This is Russia’s first Olympic Winter Games, which will be held in Sochi.
According to the Sochi’s games press release, ”The Olympic patchwork quilt, developed by Bosco’s creative department and given to the Sochi 2014 Organizing Committee, will be the official Look of Russia’s first Winter Games. Our goal was to represent a diverse range of emotions and feelings…Bosco had a wealth of choices to represent Russia’s rich diversity, but in the end we settled on something familiar, warm and welcoming: the patchwork quilt.
In the concept design, every patch was infused with the history and personality of traditional crafts from each of Russia’s 89 regions: in a single tapestry we combined Uftyuzhskaya painting and Vologda lace, Gzhel and Zhostovo painting, Kubachi patterns and the flowers of Pavlo Posad shawls, Mezenskaya painting and Khokhloma, Yakutsk patterns, fabrics of Ivanovo and other distinctive Russian patterns. That is how we arrived at a modern, distinctive and unmistakably Russian Look of the Games.”
The figures depicted on each poster symbolize equality and Paralympic spirit, steadfastness of character and the will to win. The creative design employed is reminiscent of the works of notable Russian artist Kazimir Malevich, a style which is identifiable for many in Russia.”
The quilt design can be found on everything from posters to podiums. Kazimir Malevich was a Russian painter and art theoretician. He was a pioneer of geometric abstract art. He was born in February 23, 1879, in Kiev, Ukraine and died in 1935 in St. Petersburg, Russia.
A Russian PR firm conceptualized and developed the quilt. The Winter Olympics will start in approximately two weeks.